Brand guidance that makes the rest obvious
Positioning, identity and presence for founders and personal brands who know they are worth more than their current presentation suggests.
BetterTheBrand provides brand development and growth guidance alongside web design: positioning, identity, tone of voice and digital presence. The free Better Brand Score gives an immediate diagnostic of brand clarity, website experience, credibility and conversion, with personalised priorities - useful whether or not you go on to work with us.
Projects start from £500.
- Free diagnostic: The Better Brand Score, in a few minutes
- Covers: Positioning, identity, tone, presence, conversion
- Best for: Founders, personal brands, growing service businesses
- Free resource: The Bespoke Website Blueprint guide
- You cannot explain what you do in one clean sentence
- Your brand looks different on every platform
- You are charging less than your work deserves
- You are growing and the original brand no longer fits
Where we start
Growth problems usually look like marketing problems and turn out to be clarity problems. We work on what you stand for and who it is for before touching visuals.
- Positioning - the sentence everything else hangs from
- Audience definition and the promise you are making
- Visual identity direction: type, colour, imagery, motion
- Tone of voice and messaging structure
- Coherent presence across site, social and collateral
- Conversion review: where interest is being lost
Start with your Better Brand Score
The Better Brand Score is a free interactive assessment that scores your brand across clarity, experience, credibility and conversion, and returns personalised priorities. It takes a few minutes and gives you a plan even if you do nothing else.
Then make it visible
Brand work that stays in a document changes nothing. Everything we define gets built into the site, the hub and the way you present - which is why the strategy and the build sit in the same studio.
Frequently asked questions
Do you offer brand help without building a website?
Yes. Positioning, identity direction and presence guidance can be done on their own, though most clients then want it built into a site so it becomes visible.
What is the Better Brand Score?
A free interactive assessment that scores your brand and website across clarity, experience, credibility and conversion, then returns personalised priorities for improvement. It takes a few minutes and costs nothing.
I am a personal brand, not a company - is this relevant?
Especially so. When you are the product, positioning and presentation decide what you can charge and who approaches you.
How do I start?
Take the Better Brand Score, or request a free website concept and we will review your presence as part of the direction.
Get my free website concept · hello@betterthebrand.com